Tag Archives: Go the Fuck to Sleep

Akashic Books: A New Hope (for breakout literature)

carriefisherIf you, like many, are a fan of Carrie Fisher (otherwise known as Princess Leia of the Star Wars universe) and her vibrant Twitter feed, you may have spotted her tweet mentioning Go the Fuck to Sleep, the 2011 smash hit from Akashic Books.

It’s safe to say the Force has been with Akashic these past few months. Days before Fisher’s Tweet, Go the Fuck to Sleep went platinum, making it Akashic’s first title to sell over one million copies. This past September, Senior Editor Ibrahim Ahmad was featured as one of Publishers Weekly’s 2015 Star Watch Finalists.

In the publishing world’s version of the American Dream, Ahmad started at Akashic as an internAkashicLogoNew03 at age 17. He quickly moved up the ranks to become one of Akashic’s four core staffers. Beginning with very little publishing experience, Ahmad proved that he had a natural eye for editorial work. As an intern, he fought to acquire Boy Genius by Yongsoo Park, exclaiming “F— YEAH!” in black sharpie on his reader’s report. Akashic went on to acquire and publish the book, which was a finalist for the Asian American Literary Awards.

As Senior Editor, Ahmad took on the biggest challenge of all when he spearheaded the marketing and publicity campaign for Go the Fuck to Sleep. The title hit every major #1 bestseller list before it was even published. It was an unprecedented level of media attention for the small press.

“[It] was a crash course in publishing that simply cannot be taught,” Ahmad says.

Though Ahmad jokes about the large number of gray hairs that the reception to Go the Fuck to Sleep gave him, the book’s success provided Akashic with not only confidence but also a much-welcomed financial stability. The beginning of 2016 ushers in two new titles from Akashic: Chasing Water, a memoir by Olympic gold-medalist Anthony Ervin, and The Book of Harlan, a novel about two African American musicians imprisoned in Nazi Germany.

The [literary] Force is strong with this one. Congrats, Akashic, on all of your star-studded success!

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Entropy Magazine Profiles Akashic Books’ Johanna Ingalls

Started as an indie recAkashicLogoNew03ord label, Akashic Books is now a powerhouse indie press. Committed to publishing under-represented authors and non-mainstream work, Akashic Books has built a name for themselves both in the indie and mainstream worlds. On November 3, Entropy magazine interviewed Johanna Ingalls, the managing editor at Akashic Books. They talked about the press’ history since its creation in 1996 and how they’ve managed their mainstream success with Go the F**k to Sleep.

“A lot of our early influences come from the indie music scene of the 1980s and 90s,” said Ingalls, as all three cofounders of Akashic Books were musicians. Though still connected to their indie music roots, Akashic Books is reaching for some international flair with their recent titles: “we focus a lot on the Caribbean—Cuba Jamaica, Trinidad and Tobago. . . as well as African-American authors and authors from the greater African Diaspora.” With their successful Noir series, Akashic Books brings Middle Eastern authors to English-language readers as well.

For Ingalls, onGoToSleepe of the most appealing things about indie publishing is the ability to take risks: “we have much more flexibility to try new things and experiment than it seems possible in corporate publishing. We can be more adventurous.” This mentality paid off with their 2011 smash hit Go the F**k to Sleep by Adam Mansbach and illustrated by Ricardo Cortés. Dealing with the title’s success was exciting and stressful according to Ingalls, and it couldn’t have been done without everyone at the press working together and with the authors to manage the demands. Editor Ibrahim Ahmad spearheaded the effort, but because the press only had four full-time staff members, everyone had to pull together.

Though other small presses might have collapsed due to the overwhelming amount of work, Akashic Books persevered and used the success to further establish their name: “we learned a ton along the way and it has made the company stronger and more stable,” said Ingalls, affirming that Akashic Books is built on a foundation of teamwork—both among the staff and between the press and authors. Go the F**k to Sleep is currently on the extended New York Times best seller list, cementing Akashic Books’ place in both indie and mainstream markets and opening doors for future titles, such as the forthcoming Chasing Water by Anthony Ervin.

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